SPRING / SUMMER TREND DIRECTION 2022
It’s remarkable how quickly our lives have been turned upside down by Covid-19, and the changing role of future trends is a topic up for much debate. How relevant, or even appropriate, are ’TRENDS’ in the current circumstances? I think people will always look for the ‘new’ even if their choices may be governed more in future by matters of sustainability, quality, a need for comfort, reassurance, escapism, a little joy, or the simple beauty of colour and form. What we choose to surround ourselves with, especially now that we are spending so much more time at home, effects how we feel and reflects what is important to us. It may be that having de-cluttered during lockdowns, people now have a little more space for beautiful surface design in their lives.
At Rafale Design we approach our trends from the starting point of who our end customer will be, then the relevant lifestyles and influences, followed by everything we have gathered in market and fashion directions, looking for potential matches. Our key end consumers tend to be: “Kids”, “Teen/Young Adult”, “Nesting at Home”, and “Professional” for which we are showing below two boards for each.
Please feel free to contact us with any queries : info@rafaledesign.com
***HAPPINESS***
***NEW TRADITIONS***
